Julie Fortier — Product & Service Design Strategist
Why me Expertise Approach Case study Contact
Julie Fortier at the whiteboard

Julie Fortier

Product & service design strategist

20+ years solving complex problems in regulated industries, grounded in human insight and emerging technology.

ABOUT JULIE

A hands-on strategist for complex problems.

20+ years, regulated industries

Healthcare and other operationally complex environments.

Multi-disciplinary

Designer by trade, with a product strategy mindset and technical acumen.

Human-centered

I start with real people's needs, tasks, and workflows.

Systems-thinker

I look for solutions that fit the broader system, not one-off fixes.

AI early adopter

I've integrated it into both products and internal ways of working.

Expertise

Where business, design, and technology meet.

My value goes beyond traditional product design: I combine business strategy, human-centered design, and technical acumen to create solutions with measurable impact.

Product strategy & service design

Qualitative and quantitative research · Journey mapping and service blueprinting · Experience architecture

Enterprise platforms in regulated environments

Enterprise software · Clinical systems · Financial platforms · Platform modernization · Workflow optimization

Stakeholder management & alignment

Cross-functional alignment · KPI definition and measurable outcomes · Workshop facilitation · Executive stakeholder alignment

AI augmentation

Finding inefficiencies AI can solve · AI strategy and evaluation · AI-enabled ways of working · AI in healthcare

Approach

An approach rooted in data and research insights.

My approach pairs design thinking with structured, data-driven problem-solving, so every step stays rigorous and grounded in empathy.

Where I lead

Investigate

I identify areas of friction or inefficiencies in a product or process.

Analyze

I frame and quantify the problem, informed by data and user insights.

Define

I collaborate w/ stakeholders to prioritize opportunities and define desired outcomes.

Solve

I facilitate experts to ideate and validate solutions.

Where I partner

Implement

I support internal teams to build, test, train and release.

Learn

I monitor signals to inform ongoing improvements.

Which inform the artifacts I craft to build alignment.

View all samples →
Foundation Execution
Execution

Case Study

Putting clinicians first.

When our EHR vendor could not meet its promised platform modernization, I helped lead the reset that halted the implementation, selected a new vendor solution and designed bespoke virtual-first capabilities to augment it. Here's how we got from crisis to a human-centered platform that set the foundation for care delivery.

{{ slide.alt }}

{{ activeTitle }}

{{ activeDesc }}

  • {{ bullet }}
View clickable demo ↗

This prototype is optimized for desktop web experience.

Get In Touch

Let's talk.

Thank you — I'll be in touch soon.

© Julie Fortier 2026  ·  Product Design Leader  ·  New York Metro